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looking at our hemisphere from all directions
Colombia is fast becoming Latin America’s newest player on the global fashion scene. Leading the couture revo- lution is the Medellín-based fashion house InexModa nd its annual Colombia Moda fashion show. The two-day event, held in July, features 23 runway shows, where over
70 designers showcase their work with 90 Colombian models.
Colombia Moda was first held in the early 1990s, but with in-
creasing international attention on Colombian designers, this
year’s show is expected to generate record sales of $75 million
from foreign and domestic buyers, according to Colombia’s
national export promotion agency, which sponsors and pro-
motes the event. Some 9,000 designers, models, buyers, and
aspiring design students will attend. InexModa executive
director Carlos Botero, who oversees the show, touts it as “a
way to showcase the best brands and brightest designers Co-
lombia has to offer.”
This year’s theme, Consciencia Moda (Fashion Con-
science) reflects rising interest in environmental and
social issues, and the emergence of corporate social
responsibility in the industry. Botero says “the show
will include seminars on ethical labor, fair trade and
environmental sustainability.”
The 2011 show will spotlight some of Colombia’s
cutting-edge designers, such as Bogotá-born Amelia
Toro, whose distinctive styles and use of traditionally
embroidered fabrics have garnered global acclaim;
Pepa Pombo, known for her use of hand-embroi-
dered silk; and Agua Bendita, whose bathing-suit
line is inspired by traditional indigenous designs.
t v o ,i m e
INEXMODA
Colombia Moda Models show that the latest fashion trends are not just from Paris and New York.
Clockwise from
top: Pepa Bombo
wooed the crowd
with the “Love Is
in the Air”
collection; Alice
in Wonderland
inspired Amelia
Toro; and Agua
Bendita mixed
indigenous styles
with modern
swimwear.
