Americas Quarterly - Winter 2009

CONSUMER E-COMMERCE EXPENDITURE PERCENTAGE OF TOTAL REGIONAL SPENDING (2007)

INCREASE IN SPENDING OVER FOUR-YEAR PERIOD

$9.6 billion

$4 BILLION

Brazil

$4.9 billion

$136.4 billion

$3 BILLION

$2 BILLION

Colombia $201 million Others $203 million

Peru $218 million

Central America $499 million

Chile

$687 million Argentina $739 million

Mexico $1.4 billion

$1 BILLION

Venezuela

$821 million

2003
2007

PERCENTAGE OF PEOPLE WHO TRUST ONLINE SHOPPING Whether connected to the Internet or not, a large percentage of the region’s population isn’t convinced about the security of buying online. Surprisingly, the most skeptical countries—Brazil and Peru—remain strong Internet consumers.